I’m a mkter who builds desire, culture, and scale for consumer brands.
My work sits at the intersection of brand clarity, cultural relevance, and long-term growth.

I’ve led global teams across the US and Europe, shaping challenger brands into category leaders through community, partnerships, and creative direction. I believe brands grow best when they’re felt first and measured second.

I lead with taste, structure, and accountability — building brands that last, not just launch.