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Yanni Jiang
About
Contact
Yanni Jiang
About
Contact
About
Contact

Celebrity Partnership

Led a ￥100M global campaign featuring Robert Downey Jr., generating 1B+ impressions and accelerating OnePlus’ transition from challenger brand to mainstream awareness.

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Brand Partnership

Negotiated and executed cross-category partnerships with Fortnite and Lululemon,Ubisoft and YSL, embedding OnePlus\XGIMI into gaming and performance-lifestyle culture and expanding reach beyond core tech audiences.

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Cultural Relevance Campaign

Culture-first campaigns supporting OnePlus’ rise as the fastest-growing smartphone brand in the US (2021–22). And yes, we won the adsweek campaign award that year.

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Influencer Partnership

Led a 500+ creator ecosystem, generating 100M+ campaign views through long-form and native content with creators including Unbox Therapy and ZHC. It’s never about the numbers — it’s about how we collaborate with creators.

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  • Building Cultural Legitimacy at Scale

    • 300+ media placements per major launch

    • Coverage across tier-1 tech, lifestyle, and design publications

    • Consistent global narrative across CES · IFA · Paris Global Launch

  • Borrowing Cultural Equity, Not Just Reach

    • XGIMI × Saint Laurent — luxury & design positioning

    • XGIMI × Assassin’s Creed — performance & gaming culture

    • Retail-driven bundles with Fnac and EU channel partners

  • From Product to Desire

    • Paris Global Launch — fashion-show-inspired format

    • IFA Berlin — red & black flagship visual system

    • Sub-brand creation: Vibe by XGIMI with independent VI

“A strong ending matters. So I wrote one.”
— Yanni Jiang